He rose to prominence in the industry beginning in the 1990s for his non-fiction works about the medium, and has advocated the use of new technology in the creation and distribution of comics.
He established himself as a comics creator in the 1980s as an independent superhero cartoonist and advocate for creator's rights.
He is best known for his non-fiction books about comics: Understanding Comics (1993), Reinventing Comics (2000), and Making Comics (2006), all of which also use the medium of comics. Scott McCloud (born Scott McLeod June 10, 1960) is an American cartoonist and comics theorist.